homework 7 responce

I don't know a lot about design but I do agree with the beginning of the article when they talked about how signs or logos need to be consistent and if overdone can definitely be distracting.  When i first looked at the sign that was changed in Brittan there was something I didn't like about it but i couldnt put my finger on it.  It was not until the article pointed out how distracting it was did i realize they were spot on.  It was just to much for a street sign that you're only suppose to look at for basic instruction. I never the change in the UPS sign but in my opinion for a big company the original logo being the best would make sense. People recognize the company by their signature logo and changing it kind of takes away from what is representing them.